Plan Your COVID-19 Reopening with Focus 360 Marketing Help
As small and medium businesses (SMBs) like yours reopen after COVID-19 shutdowns, many are struggling with how to do it right. You are facing new government regulations and changing consumer habits, with a shift to a new digital realm you may find unfamiliar and restrictions on in-person events. Added to that are the need for personal protective equipment (PPE) and signage to ensure the safety of customers and employees.
If you are finding it challenging reopening your business during the COVID-19 pandemic, Focus 360 Marketing has put together a list of what to keep in mind as you form your reopening plan. Even if you are feeling overwhelmed, our group of marketing partners are here to help with your marketing, signage, and PPE needs.
Ensure Customers and Staff Have the Information They Need
As COVID-19 rules become the “new normal”, businesses like yours have an increased need to keep customers and staff informed about what they need to do to stay safe as they enter your building. You should also reach out to customers at home to let them know how your services have changed during the pandemic, your new opening hours, and information they need to know before visiting your re-opened location.
Working with Foy Ink, can help you plan and create the signage and other materials you need to reopen safely. With strong communication and durable graphics, printed materials are essential in reopening your business with situation-specific signage. This may include:
- Posters/sanitizing stations
- Floor decals
- Window decals
- Banners & flags
- Tear-away pads with helpful hints and safety tips
- New procedures manuals
In addition, you can keep your clients up to date on your reopening progress, letting them know about your new modifications and how you are still there for their needs. For example, you can mail a flyer, brochure, or postcard to your database of clients and suppliers. The most important thing you can do to build trust with your customers during these uncertain times is to be totally transparent about communicating any updates or changes with them.
Partnering with a graphic design and printing agency like Foy Ink Design and Print Media can help you determine the types of printed materials you need for reopening during the COVID-19 pandemic and produce printed materials that are essential communication vehicles between your organization and your employees. Foy Ink Design & Print Media’s 26+ years of experience is here to help you along the way, and here to help make this transition a smooth one! Contact us today to find out how we can help.
As you create your COVID-19 reopening plan, you need PPE to help prevent viral spread in your workplace. Here is some advice for what to keep in mind:
1. Protect the Safety of Your Staff and Customers at Work
As you prepare to reopen your business, you want to provide a safe environment to welcome staff and customers back. You need to navigate strict government regulations for wearing face masks, washing hands, signage, and physical distancing. We help businesses like yours navigate these rules and determine what you need in the workplace and can provide you with essential PPE like:
- Hand sanitizer stations
- Disposable masks
- Floor distancing signage
- Plexiglass dividers
- Disposable gloves
- Face shields
2. Keep Staff Motivated with a Positive Mindset
Your staff may be coming back to work a few days a week or working from home. Either way, it is not going to be the same type of group interaction and personal working environment as before. It is important now, more than ever, to keep teams motivated, engaged and valued.
Consider sending kits directly to your employee’s home. Our package ideas can help your workers feel connected and comfortable in their new surroundings. Custom home essentials kits filled with technology products, employee appreciation boxes, comfort care packages, staff safety kits for the office, and branded staff gifts are a great way to keep morale high and productivity in focus. Branded products can also help your virtual national meeting or conference feel more like the real thing.
3. Encourage Customer Safety and Community Involvement
Giving corporate branded promotional merchandise to customers can help promote good health and safety while keeping your company top of mind. During the pandemic, the most popular promotional products have been personal hand sanitizer, custom-printed reusable face masks, and touchless germ-free door openers. These items show customers you care and make a great giveaway for community groups you sponsor.
Partnering with a company like Foy Ink Design and Print Media can help maintain safety while showing staff, customers, and the community you are a brand who cares. No matter your client profile, Foy Ink has the promotional product or PPE to match your needs.
Establish and Grow Your Digital Presence
Brick-and-mortar stores were forced to close their doors during the COVID-19 shutdowns while online businesses were booming. More people were staying indoors, ordering their essential supplies online, and conducting business activities via online channels. Companies with an existing online presence grew tremendously. Physical stores found themselves left behind if they lacked a website where potential customers could find them through online searches.
Now, more than ever, you need a strong online presence to attract customers and take their orders. Noah Digital and Magenta Design created a proven COVID-19 reopening plan to help you get started, achieve results in 3 months, and multiply your business within 12 months.
Step 1: Build a Website That Converts
Your website is your online presence. When you build or revamp your website, some critical factors to consider are:
- Since users take a few seconds to form their opinion of your website, it must attract and engage your audience. Your site should be easy to navigate with relevant information your visitors are seeking.
- An opt-in form allows you to collect contact information from website visitors. You can then follow up with these potential customers by phone call or online meeting.
- Create a cross-channel conversion tracking system to collect data from your website. This will let you know where traffic is coming from, actions people take on your website, and how users are converting.
Magenta Design’s award-winning designer can help you build a high converting website that turns traffic into leads and sales. Every dollar you spend on website development is worthwhile. We’ve seen clients double their conversions just by having a brand-new website.
Step 2: Implement SEO to Attract Organic Searches
Investing in Search Engine Optimization (SEO) is a smart way to drive organic low-cost traffic to your website. This can be challenging, however, since Google has 200+ ranking signals to decide what pages appear on the first page of search results.
SEO covers on-page SEO, off-page SEO, technical SEO, and more. Start ranking your website by looking up keywords related to your product and services then incorporating those keywords into your website content.
SEO is an ongoing process with great rewards. Some of Noah Digital’s clients have seen 50%+ of their leads coming from organic searches. Their sales are even stronger than the same period last year! It is just because they invested in SEO while their competitors didn’t. Read Noah Digital’s case studies to learn more.
Step 3: Launch PPC Ads to Drive Targeted Traffic
Your website only drives new customers to your business if you have traffic. While SEO takes time to build organic traffic, PPC (Pay-Per-Click) advertising brings instant traffic to your site. Google and Facebook are excellent ad networks to attract customers interested in your products and services.
There are a few types of PPC ads you should consider:
- Google search is one of the best ad types; you can expect to double your investment. Search ads are very straightforward. A prospect searches on Google and your ad is displayed. They then click on your ad and visit your website to make a purchase or fill out a lead gen form.
- Display ads capture the attention of prospects who would be interested in your business, and they create brand awareness even if prospects do not click on the ad.
- Remarketing ads help capture users who have visited your website but did not convert. You show ads specifically to these recent visitors who have already shown an interest in your products or services.
- Facebook enables you to reach prospects interested in your business, targeted by topics, behaviours, likes, and more. These ads are also great at creating brand awareness in your target market.
Our clients have seen great results with paid advertising. Take a look at Noah Digital’s case studies to learn more.
Step 4: Find a partner to help
If you have zero online presence or need some help, find a marketing partner to help. Let Noah Digital and Magenta Design be your knight in shining armour! We will do everything in our power to help you grow your business. Noah Digital is a leading Canadian digital marketing firm with 18+ years of experience specialized in search engine optimization and paid advertising in both English and Chinese markets. Contact us today for a free consultation. Magenta Design is an award-winning web development company with 13 years of experience helping SMBs transform and pivot their businesses to the online world. Book a free consultation today.
Protect Staff and Customer Safety
COVID-19 has forced businesses to rethink the work environment, ensuring it meets the safety needs of staff and customers. The virus has added extra health and safety risks and government regulations require masks and other PPE to help limit its spread.
Adjust Your Event Planning for the COVID-19 Era
As COVID-19 shutdowns hit, businesses were forced to cancel conferences, meetings, fundraisers, and all those events that keep customers and employees connected. Even weddings and family get-togethers were cancelled as the community worked together to limit the virus’ spread.
COVID-19 has changed the way we interact with our friends, families, and colleagues. We can no longer continue to connect with our loved ones and work with people as we always have. As businesses like yours navigate how to adjust your events to ensure safety, working with a partner like RISE Event Planning can help. Co-founders Julia and Samantha have come together to focus on continuing the execution of elevated events that are COVID friendly.
As you get back to your event planning, RISE has some ideas you should keep in mind:
1. Social Distancing Measures
As a result of COVID-19, social and business events are being executed in a very different way to ensure social distancing measures are met. Although this can be challenging for businesses, RISE’s socially distanced events ensure venue management, event styling, food and beverage, entertainment, AV, transportation, set-up, takedown, on-site management, and more are all socially distanced.
2. Technology and Virtual Events
As most businesses continue to operate remotely during this time, many are considering hosting virtual events. RISE Event Planning offers a variety of online event solutions for those wanting to connect with employees, clients, family, and friends. These remote planning services use RISE’s trusted client process while executing virtual experiences. Clients now can live stream product launches, tutorials, keynote presentations, life celebrations, and more while ensuring a high level of attendee engagement.
3. Invitation and Attendee Management
Government regulations have limited the number of attendees per event, creating a challenge for businesses to maximize attendance while adhering to COVID-19 rules. RISE Event Planning has various methods of managing the invitation process including virtual invitation options that have proven to be highly effective. When managing invitations, we not only track attendees, we also ensure that that the number of attendees is in line with the limitations set out by the local government. We have creative solutions to attendee limitations such as holding events in an open house format with booked time slots to allow our clients to reach more people.
If you are looking to re-connect with loved ones, clients, and/or colleagues, reach out to RISE to help you execute elevated COVID-friendly events. Check out the Rise Event Planning website to learn more!
You are Not in this Alone
Reopening your business after COVID-19 closures can seem overwhelming as you adjust to the “new normal.” However, you are not alone. Everyone is navigating this new environment together.
Focus 360 Marketing partners are here to help with our expertise and products to create and grow your online presence, keep your employees safe, communicate health and safety information, and host safe events. Contact Noah Digital, Magenta Design, Foy Ink Design and Print Media, and RISE Event Planning to discover how we can help grow your business during COVID-19.